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Global Brand Business Manager, Victorian brands - Treasury Wines

Feb 17, 2013 21:30PM / Print /

Looking for an opportunity to manage iconic brands?


Job description

]This position offers the chance to influence at a strategic level and drive brand growth and brand contribution, through the creation of long term and short term plans that powerfully connect with consumers, shoppers and customers.

This position will be responsible for:

- Managing the global portfolio strategy of the Victoria brands including prioritising brands for growth, maintaining, divesting and all other portfolio adjustments

- The delivery of the Victoria brands short, medium and long term commercial and brand strategies that result in competitive advantage for the portfolio

- The development of Victoria brands communication strategy where relevant including developing the brand communication idea, the full 360º campaign idea, agency briefing and management, developing design strategy & guidelines and recommending the communication channel strategy to regions

- The development and implementation of the Digital strategy

- The development of the innovation plan through identification of consumer & shopper insight and market opportunities and by working closely with the viticulturists for the Victoria portfolio of brands